When Sarah's B2B consulting firm approached us in January, she was stuck. Her website got decent traffic—around 2,000 visitors monthly—but leads? Maybe 5-8 qualified inquiries per month.
Three months later, that number jumped to 23 qualified leads monthly, with conversion rates climbing from 0.4% to 1.15%. Here's the exact framework we used.
The Starting Point: What We Found
Sarah's situation wasn't unique. Her website had the typical symptoms:
- Blog posts that read like corporate brochures.
- Generic "Contact Us" CTAs scattered everywhere.
- Content optimized for keywords, not conversions.
- Zero lead magnets or value exchanges.
The brutal truth: Average session duration was 47 seconds. People were bouncing faster than we could track them.
The 90-Day Framework That Changed Everything
We didn't reinvent the wheel—we just aligned it properly. Here's what actually moved the needle.
Week 1-2: Lead Magnet Creation & Audit
We stopped trying to sell services directly. Instead, we created three high-value lead magnets for specific buyer stages:
Week 3-4: Content Optimization for Intent
We rewrote the top 10 traffic-generating posts using a specific formula:
Result: Within 14 days, lead magnet downloads increased by 127%.
Week 5-6: Building the Conversion Path
Lead magnets alone don't convert—the follow-up does. We built a 7-day nurture series. The magic happened in Days 2-5 where we focused purely on building trust via case studies and value, not selling.
Technical Note: We also fixed load times (4.2s → 1.8s) and schema issues, dropping the bounce rate from 68% to 51%.
Week 7-8: Landing Page & Clusters
We built dedicated landing pages stripping away navigation. Conversion Rate: 34% (vs 0.8% on generic contact forms).
We also launched "Topic Clusters" around core services: 1 Pillar Page + 10 Supporting Articles. This helped Sarah rank for competitive head terms within 45 days.
Week 9-12: Retargeting & Scaling
We implemented pixel tracking for remarketing (generating 31% of new leads in the final month) and aggressively pruned underperforming content.
The 90-Day Results Dashboard
"Sarah's sales team went from chasing cold leads to qualifying warm prospects."
The Mistakes We Made
- Cannibalization: Lead magnets were too similar initially.
- Over-testing: Launched too many A/B tests at once.
- Late Scoring: Took 6 weeks to implement lead scoring, wasting sales time initially.
The Tech Stack
None of these are magic. The strategy made the difference.
How to Replicate This (Cheat Sheet)
- Start with an honest audit. Where are prospects dropping off?
- Create one specific lead magnet. Something they'd pay $50 for.
- Map content to journey. Awareness → Consideration → Decision.
- Build nurture sequences. Give value before asking for the sale.
- Test one variable at a time. Don't guess.
Need these results for your service business?
We can build this exact framework for you. Let's review your current funnel.